Posts Tagged ‘best practices’
I’m certain that today’s blog post (or a flavor of this post) has been addressed a billion times already, but I’m going to write about it again because it’s so important. It’s critically important. In fact, on a Top Ten list of communications “best practices,” this edges out “stop saying ‘um'” for the #1 slot. If you can master this, you will find more success in business and in life than you could possibly fathom in your wildest dreams. You will gain influence, you will be liked, you will engender trust. So what is this magical practice of which I speak? It’s a six-word phrase that you must commit to memory and commit to using at least once per day for the rest of your life. The phrase: “Thank you. I really appreciated that.”
I was reminded of this just a few days ago when I received an email from a client after a particularly trying week. Read the rest of this entry »
Last month, I teased a new piece I was writing about the similarities between PR in the 21st century and high school. Based on the number of comments my post received, I can only imagine that anticipation for the actual treatise has finally reached a fever pitch! So in order to milk this for all it’s worth, I am presenting it now in it’s entirety. As a reminder, I wrote this article for social media guru Brian Reich, who is compiling a new book of essays, in which folks from different industries tackle the issue of organizational best practices for the future. A fully downloadable version of the piece can be found here.
THE FUTURE OF PUBLIC RELATIONS IS BACK IN HIGH SCHOOL
It’s the human condition to resist change. As familiar systems disappear, we instinctively clamp down on them, making the process of adopting new systems all the more painful and protracted. Welcome to life in the PR industry. Read the rest of this entry »