Communicate Good

Look who’s THRILLED today…

Posted on: November 13, 2009

Last week, I posted about society’s (and particularly PR professionals) abuse of the term “we are thrilled.” The internal response to my post was very positive. So due in part to my obsessive compulsive behavior, my distaste for hyperbole, and the need to generate recurring content for this blog, I’ve begun tracking the “we are thrilled” phenomena in earnest.

Periodically, I will highlight people who recently found they had something to be thrilled about (and said so). Mind you, I am not judging any of these people. What some of us find thrilling others may deem yawn-worthy or just plain absurd.

I do, however, believe that the expression “we are thrilled” is so overused as to have lost its meaning all together. As a result, we’re left with either 1) truly thrilling moments, for which the emotional impact has been lost upon the audience, or 2) situations where the term “thrilled” just doesn’t seem to fit at all. You can be the judge of which is which. Following are a few of the folks who were “thrilled” this week: 

1) Shannon Schuyler, corporate responsibility leader for the Americas for PricewaterhouseCoopers is “thrilled to support MIND Research Institute and Girl Scouts of the USA in their innovative approaches to help youth become financially literate and strong citizens who can have a sustainable impact on communities.”

See press release: 

2) Cherise McVicar, senior vice president, national promotions, Walt Disney Studios Motion Pictures is “thrilled to be working with GEICO for the first time” because they at Disney “always felt that the fun Frog Prince from ‘The Princess and the Frog’ juxtaposed with GEICO’s clever Gecko would be the perfect match for a television campaign.”

See press release: 

3) Karen Bilowith, president of the Community Foundation for the Greater Capital District (Albany, NY) is “thrilled” that her foundation has received $3.9 million from William P. and Susan Law Dake of Stewart’s Shops.

See article here: 

4) Roberto Lovato, co-founder of, an online advocacy organization that spearheaded the coalition is “thrilled that Dobbs no longer has this legitimate platform from which to incite fear and hate.”

See article here: 

5) Gregg Spiridellis, co-founder and CEO of JibJab is “thrilled to partner with OfficeMax again this year to bring free ElfYourself eCards to a worldwide audience using JibJab’s personalized media technology platform.” 

See press release here: 

Personally, I too was quite thrilled to learn that ElfYourself eCards were back and hopped right over to the site. This never gets old…

Elf Rich


1 Response to "Look who’s THRILLED today…"

[…] Good’s version of TGIF).  See my initial post on this topic here, and my follow up post here, for a bit of […]

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