Posts Tagged ‘nonprofits’
Show, Don’t Tell
Posted on: February 17, 2010
The old adage about a picture being worth a thousand words can be particularly useful to social-sector organizations looking for high-impact marketing initiatives. Here are three examples from Flickr – a photo-sharing site where in a matter of minutes you can be up-and-running, posting images that illustrate your organization or cause. Just like YouTube, where only a tiny percentage of content virally “finds” an audience, organizations do still need to let their audiences know this content exists, and invite them to share it with others. A few illustrations:
Empowerment International provides education to impoverished children in Nicaragua. Its photostream includes pictures of children learning and playing:
Doing Good Gets Social
Posted on: December 16, 2009
While I don’t think Twitter will be replacing traditional news outlets anytime soon, 2010 promises to be a year of continued growth for social media. A decade ago, organizations rushed to get online – now, many are thinking, “I need a social media strategy.” Much like the growth of online communications, “social media” is both a buzzword and a very legitimate and natural extension of what has come before. Using the Web to access and share information is important, but true interaction is the holy grail for many marketers. Here are 3 of my favorite examples from ’09 of organizations using social media to inspire action and communicate good:
1) Charity: water’s Twestival
On February 12, 2009, 200+ international cities hosted a Twestival (Twitter + festival) to bring Twitter communities together to raise money for charity: water. The Twestival raised $250,000+ in online donations and brought worldwide public awareness to the global water crisis. Since then, charity:water has kept its online community engaged with updates like video coverage of the first Twestival-sponsored well being drilled in Ethiopia.
