Communicate Good

Posts Tagged ‘nonprofit

According to a new study by UMASS Dartmouth’s Center for Marketing Research, the nation’s nonprofit organizations are using social media more than any other sector, and rapidly outpacing academia and businesses in their use.

The new report is the outcome of a study of the nation’s 200 largest charities in the United States based on a list compiled annually by Forbes magazine. The study examined these institutions to quantify their adoption of social media tools and technologies. Among the key findings:

-97% of charities report using at least one form of social media, including blogs, podcasts, message boards, social networking, video blogging, wikis and Twitter. This represents an eight percent increase over 2008 and a 22% increase over the 2007 study.

-93% of the top US charities now have a Facebook profile and 87% have a Twitter presence.

-65% of these nonprofits are blogging, making this group the most prolific bloggers of any sector — 22% of the Fortune 500 are blogging and 45% of the Inc. 500 are blogging, while 55% of college and university admissions departments have blogs.

-93% of the top charities monitored  social media for their names, causes or other pertinent information and 73% of US colleges and universities monitored buzz online about their school — while only 68% of the Inc. 500 monitored their brands. Read the rest of this entry »

As a PR professional, I am charged with being a keeper of client reputation, and an evangelist for their “good works.” As a result, I am consistently on the lookout for opportunities that will allow my clients to shine– which is probably why an announcement earlier this week about a new nonprofit “award” caught my eye.

Blue Avocado and Nonprofit Online News have announced the winners of the first-ever “Just Awards,” one for Abominable Press Coverage of the Nonprofit Sector, and the other for Narcissism in Philanthropy. The panel of judges chose the Rockefeller Foundation, citing the overwhelming and relentless promotion of its president, Judith Rodin for the Narcissism in Philanthropy Award and Stephanie Strom of The New York Times received the Abominable Press Coverage Award for her November 2009 article “Charities Rise, Costing U.S. Billions in Tax Breaks.”

I won’t go into all of the nuanced reasons for their selections (if you are interested, you can read more here), but I do want to play devil’s advocate for a moment, and explore some of questions that were running through my mind while reading about their selections: Read the rest of this entry »

A lot of weird, opportunistic pitches crop up during the holiday season, starting in the beginning of November.  Here are few recent PR Newswire press release headlines that made me cringe:

The Charmin(R) Restrooms Return To Times Square This Holiday Season To Help Consumers Really ‘Enjoy The Go.’ You know, since most people are full of, well…

Down the Street or Across the Country This Thanksgiving, Verizon Wireless Makes Account Management Easy as Pie. Man, did they peg my no. 1 Thanksgiving concern.

Roto-Rooter Braces for ‘Cloggiest Day of the Year.’ Again, the visual is just too much for me to handle.  Read the rest of this entry »

Last week, one of my colleagues told me about a troubling conversation she’d had with a reporter. I’ll avoid going into full details to protect the innocent, but basically my colleague pitched a “feel good story” about a small, local nonprofit. It certainly was not breaking news, but also far from a stretch to think it stood a chance of being covered (especially considering some of the reporter’s previous articles). The reporter told my colleague that he could not write about the organization….or any other nonprofit organization for that matter. There were just too many groups doing good in the world to justify writing about one.

Ummm….excuse me? Did I hear that correctly? Read the rest of this entry »

Retail stores are decorating for the holidays, Christmas music is sneaking into the rotation on the radio, and there are less than 8 weeks left in 2009: ‘tis officially the season of nonprofit holiday galas. (Or this year, of scaled-back nonprofit fundraising opportunities.) From a PR perspective, holiday galas rank a close second to “giant check” presentations on the list of events that organizations would really like press coverage of, but that are inherently uninteresting to most media outlets.

Here are a few ideas for rethinking gala PR:
Read the rest of this entry »


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