Communicate Good

Good Friday Reads: August 12, 2011

Posted on: August 12, 2011

Busy week and, alas, I was not able to compose a new post for the blog (my goal is one original post every week). That said, I could not allow my “weekly” Good Friday Reads post to fall to the wayside in week #2. So here are some of the reads that made me smile this week.

 

1) Entrepreneurs: It’s Not What You Do, It’s Why You Do It, by Chris Cameron / A short post (written over a year ago) that talks about motivational speaker Simon Sinek’s view on the importance of the WHY over the WHAT. This philosophy meshes very closely with my own. In fact, I spend a fair amount of time blabbing about the importance of the WHY.

“People don’t buy what you do, they buy why you do it. And what you do serves as the proof of what you believe.”

 

2) Broadcasting Money, by Lucy Bernholz / Great read about a very cool social experiment involving a Starbucks gift card and its implications for philanthropy. OH … and you’ll be able to get free coffee at Starbucks now if you read this (seriously).

Here are the instructions for using Jonathan Stark’s card. Note, you can get a coffee and give a coffee. Basically, he’s got one loadable card that anyone can use for payment or add funds to for others to use.”

 

3) We Declare a Moratorium on Butt-Backwards Planning, by Holly Minch / This well-respected nonprofit communications consultant shares a mortifying professional gaffe that she made while interning for the Sierra Club, and the lessons learned from the experience.

The research for this report turned me into a real dud, full of gloomy facts. Livestock generated 2.7 trillion pounds of poop annually…..”

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